Shapes & Cuts

Shape is the first decision and the most personal one. Each cut handles light differently, wears differently, and says something different. A brief field guide, written from the trade’s side.

Round Brilliant

Fifty-seven facets engineered over a century for maximum fire. The brightest shape, the safest resale, the eternal default. See round diamonds in stock or read our round brilliant diamond guide.

Princess

Square, sharp, contemporary. Strong brilliance at a friendlier price per carat than round. Corners need a protective setting. See princess cut diamonds in stock or read our princess cut diamond guide.

Cushion

A pillow-soft square with antique soul and big, slow flashes of light. The romantic’s brilliant. See cushion cut diamonds in stock or read our cushion cut diamond guide.

Oval

Elongates the finger and faces up larger than its weight. The modern favourite for exactly those reasons. See oval cut diamonds in stock or read our oval cut diamond guide.

Emerald

A step cut: long, mirror-like facets that flash rather than sparkle. Demands higher clarity and rewards it with pure elegance. More in our emerald cut diamond guide.

Radiant

Emerald’s silhouette with brilliant-cut fire, the best of both geometries. See radiant cut diamonds in stock.

Pear

A teardrop that points gracefully down the finger; wears large, reads couture. More in our pear shaped diamond guide.

Marquise

The largest face-up spread of any shape per carat. Dramatic, regal, unmissable. More in our marquise diamond guide.

Asscher

The square step cut of the Art Deco era, an acquired taste that owners never un-acquire. More in our Asscher cut diamond guide.

Heart

The most literal romance in gemcutting. Proportion is everything, ratio matters more than carat. See heart shaped diamonds in stock.

Undecided? The honest shortcut: borrow her Pinterest, or send us a photo of anything she has admired, we’ll read the signals with you.